In an effort to get some of the shelter’s longest term canine residents adopted, Oakland Animal Services has launched the Hard Luck Hounds Campaign, focused on the 12 dogs who have been at the shelter longer than two months. View photos and bios of those 12 dogs here. (You can see all adoptable shelter pets here: http://
The shelter will waive adoption fees for these dogs (for qualified homes), who will also receive a Pet Food Express-sponsored make-over: a free collar, leash, and dog bed, in addition to the usual 20 percent off coupon Pet Food Express gives adopters.
“This is a great way to help call attention to some of our long-term residents who are wonderful, friendly dogs,” explained Oakland Animal Services Director Rebecca Katz. “We were so thrilled there were so many dog, cat and bunny adoptions before the holidays, and now we need to focus on those animals who were just overlooked.”
The Hard Luck Hounds will have some additional help from students at Wood Middle School in Alameda. As part of a special class project, the students will hone their writing and art skills by creating a marketing campaign for these dogs throughout January.
“It is so great to have help from Pet Food Express and these terrific kids,” said Katz. “With this kind of support, I predict we’ll get many people to wager on a Hard Luck Hound and take home a new family member soon.”